Setting up a trade show booth requires a lot of time, effort and money, and you want them to be worth it in the end. Coming up with an original trade show idea and promotional concept can make your booth a must-see stop for trade show visitors. To draw in the crowds, you need to create a new and creative marketing strategy that will make your display area stand head and shoulders above all the others.
A good first step to doing this is by attending events within and outside of your industry, and identifying and weighing new marketing concepts. Pop in a trade hall and keep an eye on what the others are doing with their exhibits. Pay heed to the booths that have a constant crowd and talk with their personnel about their techniques to hook customers.
So what are some trade show ideas that can help your booth lure buyers?
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To make a good first impression, use a large signage and strong graphics in your display area. You may want to invest in tall hanging display signs above your booth area so people can locate and find where you are. Hanging signs that are shaped uniquely can likewise draw people’s attention. Even the flooring can be used as a marketing tool by imprinting big and appealing promotional offers on the carpet or tiles. Position the text to face the aisle so visitors can immediately and effortlessly see your message as they walk by.
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You can hold raffles and fun games related to your industry which are more interesting than the brochures your competitors are handing out. Those who want to win a prize may register and receive a ticket with your company information imprinted on it. The sign-ups can be included in your mailing list after the event.
You can create traffic by hiring magicians and entertainers who can include your product information in their acts to step up sales. What about getting a professional shoe shine service that will allow your staff to talk about your company with prospective clients while their footwear is being cleaned? You may also include a wireless charging station in your booth so you can gather lead information from the users.
People love having their picture taken and you can take advantage of this by having a photographer to shoot their photos in front of your logo. Because people tend to keep photos of themselves, the picture will serve as your marketing tool even after the trade event is over. In addition, the photos can hike your social media presence as you tag the visitor in the picture and post in on social media channels for his or her many friends to like.